BERETTA

The Beretta Clothing & Accessories line is sold in leading gun shops in Europe and America, and also through the Shop in Shop chain, specialized outlets designed specifically to accommodate exclusive areas selling Beretta products. In 2006 the 90 Beretta Shop in Shops worldwide are flanked by over 750 sales outlets with corners and display areas featuring Beretta products. The 2006 turnover of the Beretta Clothing & Accessories division topped 26 million Euro.

Beretta supplies firearms to the Armed Forces and Police Forces of Italy and numerous other countries since many years. Recently (April 2007) a contract to supply the pistol model Px4 Storm to the Canada Borders Services Agency was signed.
The greatest success story regarding pistols is the fact that the American Armed Forces and State Police Forces have adopted Beretta 92 series pistols. France's Gendarmerie Nationale and the "Armée de l'Air" (French Air Force) have also opted for this solution.
In 2002 an agreement was signed for the supply of 45,000 92FS pistols for the Spanish Guardia Civil. The same year, about 40,000 - 92 series pistols were also supplied to the Turkish Police Force. More recently a new contract for 18,744 - 92 FS pistols to the US Air Force was clinched. In September 2007 another contract to provide 10,576 series 92 pistols to the US Army and to the US Navy was signed.

Beretta's success in the defence and law enforcement realms is matched by success in the competitive shooting sports. Beretta won its first Olympic Gold medal in clay pigeon shooting in Melbourne, in 1956. Since then Beretta victories in major international competitions have followed with frequency: medals have been won at the Olympic Games of Rome (1960), Munich (1972), Montreal (1976), Moscow (1980), Los Angeles (1984), Seoul (1988), Barcelona (1992), Atlanta (1996), Sydney (2000), not to mention the World Championships from 1978. At the Athens 2004 Games (XXVIII Olympiad), Beretta confirmed its aptitude to winning, by securing two gold, two silver, and two bronze. Beretta competition shotguns have won more Olympic Games, World Championships and International Competitions than any other shotgun.

Dedicated work, inventiveness, traditional methods, focus on both customers and craftsmen, as well as ongoing research, technological improvement and state-of-the-art manufacturing methods form the basis on which Beretta has built up its image and a vast range of field, competition and military firearms that have brought the company worldwide fame as the oldest gun manufacturer, set up as long ago as 1526.


President, Ugo Gussalli Beretta and his sons, Pietro and Franco, run the business.